What PETA?
People for the Ethical Treatment of Animals (PETA) is an international charitable organization that protects animal rights around the world. PETA investigates the origin of various products on the market and subsequently disseminates information to consumers.
PETA works in the textile sector to promote alternative materials to those of animal origin. The association also operates in other sectors, including cosmetics, the food sector and the entertainment industry. The first sector successfully tackled by the association was the cosmetics sector.
La People for the Ethical Treatment of Animals (PETA) It is synonymous with cruelty free fashion and is considered the largest animal rights organization on an international scale. Together with the certification Animal Free Fashion (LAV), is the most widespread label globally both in textiles and other sectors.
By purchasing labeled products PETA, we are sure to choose vegan clothing.
We often talk about the importance of textile certifications, both for those who want to buy ecological products and for those who follow a vegan lifestyle and want to avoid products that cause suffering to animals.
It is important to know that purchasing products made with synthetic materials or materials of plant origin of dubious origin does not necessarily equate to dressing vegan. The environmental impact of these materials can be devastating and, consequently, a product that pollutes cannot be considered cruelty free.
To be sure you are purchasing cruelty free products, in addition to checking that they do not contain materials of animal origin, a guarantee is necessary. This guarantee can only be provided by textile certifications such as PETA.
For more information on this topic, read our article Vegan Clothing for a Cruelty Free Future
PETA protects the rights of animals
People for the Ethical Treatment of Animals (PETA) is an international charitable organization dedicated to the protection of animal rights, with several chapters around the world. The goal of PETA it's clear: reduce the exploitation of animals in various sectors.
The meaning of PETA is: Activists for the Ethical Treatment of Animals.
PETA is the largest animal rights movement, and with over 6,5 million members and supporters, focuses its attention on four most critical areas for the animal world:
- Scientific laboratories
- Food industry
- Textile industry
- Entertainment industry
PETA it also works in other areas that we may consider less relevant, but which in reality are equally important. This includes fighting the cruel killing of rodents, birds and other animals often considered “pests” in agricultural and urban settings.
PETA is also committed to protecting pets, responding to reports of mistreatment by citizens.
This commitment to animal rights translates into:
- Public education
- Cruelty Research and Investigation
- Rescue of animals
- Legislation
- Dedicated events
- Involvement of celebrities
- Protest campaigns
PETA Italy
At the moment there is no headquarters of PETA in Italy, but we hope that it will also arrive soon in our country, where we certainly feel the need for it. You can still find it though fashion produced in Italy certified PETA, since the institution allows access to the brand PETA in any country in the world.
PETA has physical offices in several countries:
- PETA England
- PETA France
- PETA Germany
- PETA Netherlands
- PETA Switzerland
- PETA India
- PETA Australia
- PETA Asia
- PETA Latino
PETA for Cruelty Free Fashion
PETA It is synonymous with Cruelty Free and, like other textile certifications of this type, for example Animal Free Fashion, VeganOK e Fur Free, has been fighting for years to protect animals of all species, exploited by man to take resources such as skin, fur coats, feathers, silk and wool.
To be sure that the product we want to buy is certified PETA, we need to make sure the logo is present PETA VEGAN APPROVED. This logo can be printed on the product packaging or on the label of the product itself, whether it is clothing, bags, shoes or fashion accessories.
La cruelty free fashion it is undoubtedly one of the "ribs" of the sustainable fashion Contemporary.
The goal of PETA is to convince supporters of the animal world, not just vegans, to make more conscious choices. Even those who don't follow a vegan lifestyle could easily renounce materials of animal origin, at least in the textile and cosmetic sectors.
Unfortunately, giving up materials of animal origin is not always good for the environment, as these products are often made from synthetic materials. Just think of what is called eco-leather, which despite the name is anything but ecological, or the synthetic fur.
When we purchase a certified product PETA, we are "almost certain" that we are purchasing an ecological product as well as cruelty free.
The point is the "almost certain", since PETA it does not include scientific tests on the synthetic materials used. It could therefore happen to buy a bag PETA which uses an environmentally polluting material, and this is clearly not the ideal choice.
We have always maintained that veganism and environmental sustainability should go hand in hand.
Using cruelty free materials is essential to avoid suffering and death in the animal world, but vegan products must necessarily be ecological. Otherwise, it would not make sense: a polluting material equally causes suffering and death in the animal world, DIRECTLY, through water or air pollution.
Fortunately, many brands that choose the cruelty free route are equally attentive to environmental sustainability and generally opt for what are now called bio-based vegan leathers.
Most of these alternative materials to leather offer characteristics similar to leathers of animal origin, are of the latest generation and have textile certifications that attest to their environmental sustainability, and derive (at least in part) from organic materials. But not all of them are as sustainable as you might think.
Certified vegan clothing PETA
Certified clothing PETA it is very widespread in Europe, but its use is still quite limited in Italy.
When we talk about vegan clothing in our country, we must consider that we are a few steps behind many other European countries where these topics are more considered by both the media and consumers. Countries such as England, Germany, Holland, Austria, Switzerland, Denmark, and the Scandinavian countries, but also France and Belgium, are ahead on this front.
Leaving aside countries like Romania and Lithuania, Italy is one of the taillights in Europe, not only for cruelty-free fashion, but more generally for sustainable fashion. Yet, we have one of the world's fashion capitals, Milan, which should "drive" these new fashion concepts.
There is still a lot to do, as consumers lack basic information, information that should be provided on a large scale by the media. In other countries, these topics have been discussed in newspapers and on television for years, while in Italy they are rarely talked about.
However, we remain optimistic for the future. The trend has started and certainly won't stop.
Certified vegan shoes PETA
All certified shoes PETA they are guaranteed as vegan shoes. In Italy, the demand for vegan shoes is notable, far exceeding that of clothing. This growing interest has pushed many big fashion brands to create shoes without materials of animal origin.
It is encouraging to see that even small artisan businesses are entering this market, launching lines of certified vegan shoes PETA. These products, while not always easily available in physical stores, are widely available online.
Certified vegan bags PETA
All certified bags PETA are vegan bags. Even though the demand for vegan bags in Italy is lower than that of shoes, more and more fashion brands are starting to create lines of bags without materials of animal origin.
As with shoes, many of the brands that produce vegan bags are small artisan or semi-industrial businesses. It is rare to find certified bags PETA in large retail chains, but the online market offers many interesting options for money-conscious consumersethics.
A showcase where you can find Sustainable, ethical and cruelty free fashion brands guaranteed by the supervision of our association:
The Urban Outrage campaign by PETA
THE LEATHER'S ON YOU. THE SHIPPING'S ON US
This is the first message we read when opening the site of Urban Outraged, the “shop” of PETA (People for the Ethical Treatment of Animals), an international organization that protects animal rights. Urban Outraged offers “for sale” products made with human-derived skin, launching a provocative and impactful message to raise public awareness about the use of animal skin infashion industry.
Note: the online store has been closed, so it is useless to search for it online because the website of a brand that bought the domain comes up.
Built to look like a true online shopping experience (but of course the products are fake and not really for sale), the website aims to make visitors question because we consider it acceptable to use the skin of any living thing.
PETA invited some brands including Anthropologie, Free People and Urban Outfitters, to stop selling cruel products made from animal materials.
Cattle are killed, birds are restrained while handfuls of feathers are torn from their skin, foxes and ferrets are raised in narrow cages for their fur, and sheep are often beaten and mutilated by workers.
Fashion brands refuse to act, and PETA chose to ask people: "Who are you wearing?"
The nonprofit is taking that question literally in its new campaign, which is aimed primarily at leather apparel company Urban Outfitters but is sure to hit a host of other brands.
With the slogan "style that demands a second look“, The fictional shop of PETA, Urban Outraged, sells jackets, boots, skirts and bags made with the "finest" human skin.
Human faces on jackets, teeth smiling in the soles of shoes and blood dripping from bags.
This new chilling campaign launched by PETA aims to make brands understand that we are all sentient beings with emotions, intelligence and a desire to live, and therefore they simply must stop selling leather products.
"Animals are not fabrics and their skin is not ours", says the director of PETA Elise Allen. "The Urban Outraged campaign challenges shoppers to see the individual behind every piece of animal skin and leave those products on the shelves.
The shopping experience of the countryside Urban Outraged is getting a lot of media coverage. It is advertised on social media through dedicated channels, parodies, blogs and magazines, and associations like ours talk about it all over the world. Furthermore, there is a sharing system based on "gift cards" that can be shared with your acquaintances.
This gift card is designed to look real and will connect the recipient to the website. Perhaps unaware, he will find himself faced with products made of human skin and will have the opportunity to reflect on his future purchases.
Official video of the Urban Outrage campaign by PETA
How to Obtain Certification PETA
Certification PETA for fashion brands it has a minimum fixed cost of €250 per year (variable based on the company's turnover):
| Annual revenues | Annual certification fee |
|---|---|
| Up to $15.000 | $250 |
| $15.001–$100.000 | dollars 300 |
| $100.001–$250.000 | $ 400 |
| $250.001–$500.000 | dollars 600 |
| $500.001–$999.999 | dollars 1.000 |
| $1.000.000–$9.999.999 | $2.500 |
| $10.000.000+ | $3.000 |
After filling out the request for membership via a form and once the annual fee has been paid, it will be possible to use the logo PETA VEGAN APPROVED immediately after acceptance by the institution.
The logo PETA VEGAN APPROVED it can be printed on product labels made with vegan materials and on product sheets on company web pages.
Companies that exclusively sell vegan products can insert the logo PETA VEGAN APPROVED on shop signs, flyers, website home pages and social networks. This allows consumers to consciously purchase vegan products, without ever doubting the absence of exploitation or killing of animals to make the brand's products.
PETA for Companies
Are you a producer? You want to get certified PETA and apply the logo PETA APPROVED VEGAN on your products? Then you have to contact the certifying body: PETA People for the Ethical Treatment of Animals
We recommend that you sign up for our newsletter right away clicking here.
1- Get instant access to the closed group on Facebook.
2- Create a post about the group with your specific request.
You will find many professionals in the sector willing to help you!
