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Animal Free Fashion

All you need to know

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What Animal Free Fashion?

Animal Free Fashion is an exclusive certification for the textile sector, a project developed by the Anti-Vivisection League (LAV). It was created to encourage fashion companies to renounce the use of materials of animal origin by replacing them with materials cruelty free (without violence on animals).

Unlike certification Fur Free -another project signed by LAV- Animal Free Fashion is a more complex certification, and it is among the few that allows us to define thevegan clothing.

Giving up on materials of animal origin is certainly a choice ethics and commendable for fashion brands, a choice that we consider fundamental for the future of our civilization, but this does not mean that we must avoid materials of animal origin by purchasing polluting synthetic fabrics, it would be really counterproductive, since pollution, in a direct way , however, creates suffering and deaths in the animal world.

This is why the certification Animal Free Fashion it also evaluates the environmental aspect of the materials used by fashion brands.

When is fashion sustainable?

How to recognize it?

Where to buy it?

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Standard of Animal Free Fashion

Animal Free Fashion is a certification similar to that of VeganOK e PETA, but the innovative idea of ​​LAV is to “offer time to fashion brands”. What does it mean to offer time? For fashion brands that have been working with these materials for years, it would be impossible to immediately renounce all materials of animal origin: wool, silk, leather, fur coats and feathers.

Thus LAV created the Certification Standard Animal Free Fashion: fashion brands can join the project by immediately renouncing the use of furs, obtaining in exchange a Rating Animal Free V. Subsequently, without any expiration date, the company can give up the feathers, thus obtaining the Reting Animal Free VV.

Rating Animal Free Fashion

The Animal Free Rating sets a scale of values ​​corresponding to V / VV / VVV / VVV +. Fashion brands with ratings VVV + they have renounced all materials of animal origin (fur, feathers, leather, silk and wool), while a rating V it is awarded to companies that renounce only the use of real furs.

Rating Animal Free Fashion by LAV

  • V awarded to fashion companies that renounce the use of furs.
  • VV awarded to fashion companies that renounce furs and feathers.
  • Tourist awarded to fashion companies that renounce fur, feathers, silk and leather.
  • VVV + awarded to fashion companies that renounce fur, feathers, silk, leather and wool.

Fashion Brands Animal Free Fashion

Animal Free Fashionunlike other certifications for the protection of animal rights, it deals exclusively with the textile sector. Thanks to a dedicated portal, it is possible to find out which fashion brands have obtained certification: hundreds of brands have joined this initiative.

It is however necessary to look at the labels to evaluate the rating of a company, in order to run into unpleasant surprises. If you want to discover all the certified fashion brands click here if you have a fashion brand and you want obtain certification Animal Free Fashion keep reading this page to find out how to get it.

Animal Free Fashion is Cruelty Free?

Looking at the Rating of Animal Free Fashion a question arose spontaneously: why is animal skin considered on a par with silk and not with furs?

Our opinion is this: the animal skin used in thefashion industry it comes mostly from animals of the zootechnical industry (especially food) and therefore destined for slaughter. It follows that most of the leather on the market would still be destined for incinerators, as it is considered a production waste.

The situation is different for silk, since in this case the silkworms are raised and killed exclusively to extract the silk thread. Have you heard of the burette silk? Mistakenly defined vegan silk this silk does not imply the death of the worm, which makes the practice of extracting the silk thread certainly less violent, or so it should be.

There are several debates on the subject, but at the moment we don't have enough information to definitely call it a "cruelty-free" practice. The fact remains that it is still a matter of intensive breeding, and the worms still live in captivity, so considering it cruelty free would be a mistake.

What is now called vegetable silk it is instead an artificial fiber of natural origin, and is made using waste filaments from cotton production that are too short to make a traditional cotton thread. Vegetable silk is a form of viscose, and can be defined as "vegan".

As for the Silk, even for the real furs there are intensive breeding. Certainly mink, fox, rabbit, etc. farms have a greater impact on the environment when compared to silkworm farms, and also have a different moral impact on people. Even the "non-vegans" cringe at what happens on these farms.

We want to talk about how the feathers of geese and ducks are “plucked to life”? Better to avoid and focus on the positive aspects of Animal Free Fashion, the textile certification that allows us to choose which garments to wear: morally ethical and sustainable for the environment.

Animal Free Fashion and Environment

Certification Animal Free Fashion not only aims at a rapid abandonment of materials of animal origin such as furs, feathers, leather, silk and wool, but also bases its values ​​on environmental sustainability. Fashion brands are encouraged to renounce the use of some chemical / toxic substances that are harmful to humans and the environment, substances commonly used in the textile sector during the production chain.

Pollution is a leading cause of death in wild animals, from fish to mammals. The discharge by industries of toxic substances into water or into the air compromises the present and future life of many living species. Among the toxic substances banned from Animal Free Fashion - as they are highly toxic - the best known are:

  • CFP
  • Nonylphenol Ethoxylate
  • Formaldehyde

The complete list of banned substances is very long and includes over 1000 chemicals. The commitment on the part of Animal Free Fashion towards the environment must make us understand how important it is to choose products that have textile certifications to guarantee a cruelty free, but also sustainable production.

Animal Free Clothing

Animal free clothing is synonymous with vegan clothing.

More and more fashion brands, including Italian ones, are renouncing materials of animal origin in favor of natural fibers of plant origin, artificial fibers: synthetic fibers ecological.

Certainly good for the animal world, but we must also evaluate the environmental impact of alternative tissues to those of animal origin, since information is fundamental.

Let's take for example the classic cotton, which can be defined as a vegan fabric.

However, the cultivation of cotton is devastating for the animal world, just think of the occupation of land with consequent deforestation, the pollution of the aquifers, the atmospheric pollution. A disturbing and massive use of pesticides causes the deaths of thousands of animals every year.

Cotton is not a fiber of animal origin, but it is directly responsible for just as much suffering and death. So how should we dress? A vegan and sustainable choice at the same time, is certainly that of choosing biological fabrics, as the organic cotton.

The alternative to natural fabrics NOT organic are the latest generation artificial fabrics, that is, those fabrics defined as "green", certified with low environmental impact, such as lyocell e modal produced by the company Lenzing AG with label TENCEL, Or the Bamboo, orange fiber, or in any case viscous of vegetable origin, always if certified.

But .. you are looking for certified products Animal Free Fashion?

A showcase where you can find Sustainable, ethical and cruelty free fashion brands guaranteed by the supervision of our association:

Illustration of a green dress

Animal Free Shoes

Most certified brands Animal Free Fashion realizes vegan shoes. Unlike clothing, the animal free shoes they are certainly more widespread and commercialized. Several Italian brands produce vegan shoes with labels Animal Free Fashion. The positive note is that they are constantly growing and usually use ecological synthetic materials such as Softan, Alcantara, Vibram, Caucciù, or recycled materials.

Animal Free Bags

also the animal free bags they are much more common than clothing. To realize vegan bags mostly ecological synthetic materials are used, such as techno-fiber of vegetable origin, cork, paper, Alcantara and some synthetic or vegetable leathers with low environmental impact (commonly called vegan leathers).

Animal Free Fashion for Companies

Are you a producer? You want to get certified Animal Free Fashion and apply the Animal Free logo on your products? Then you must contact the certifying body for the Italian market: LAV - Anti-Vivisection League.

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