What is Fur Free?
Fur Free is an international program of the Anti-Vivisection League (LAV), which together with 40 other animal rights organizations form the Fur Free Alliance (FFA).
The goal of this program is to convince companies, especially fashion brands, to use alternative materials to fur coats made with animal skins.
The meaning of Fur Free it lies in its “cruelty free” nature, that is, without violence against animals.
When we talk about fur animals we are referring above all to:
These are the animal species that are bred for their fur.
We are talking about a market that counts further 70 million animals around the world. As a demonstration of the fact that thefashion industry, in addition to being the second most polluting in the world, it also occupies a place on the podium when it comes to cruelty to animals together with the food and "entertainment" industries.
Even if we want to "ignore" the ethical problem, the runoff of waste produced by the millions of animals concentrated in intensive breeding it damages the soil and waterways, contributes to the greenhouse effect by polluting the atmosphere. These farms consume an exaggerated quantity of water and food resources.
Animals exploited for their fur are ultimately very expensive for our planet, especially if we consider fur for what they are: a useless product of vanity.
Standard Fur Free
The certification standard Fur Free deals with reducing the use of furs obtained from animal farms managed by man with the sole purpose of taking their fur, or obtained from wild animals captured in their natural habitats.
Some materials, such as sheepskin for example, are not considered by the certification Fur Free. This is because unlike animals raised exclusively for fur (such as minks), sheep are raised primarily for the food industry.
The skin of the cow, lamb, or other animal we eat are also considered by-products of the food industry and therefore not classifiable as "fur farms".
This evaluation model is not exclusive to LAV, but to many animal welfare associations.
It is true that the food industry remains one of the cruelest in the world and that someone should put a stop to it, but while sponsoring the cruelty free fashion we always try to be realistic: the exploitation of animals for the food industry will not stop, consequently the by-products such as leather must be considered as a resource, we cannot afford to allocate it to incinerators.
But we can stop what happens in the textile sector, a need far from primary that of furs.
When we talk about the textile sector we know that supply chains are complex and it is rarely possible to identify and trace the source of the material to its origins, not to mention the guarantees on animal welfare standards, which can only be monitored in the case of organic farms. .
The skins and furs that are considered "waste from the food industry" must be recycled by man for an environmental issue. The alternative is to burn them in incinerators, with evident negative consequences on air pollution and on the entire ecosystem, including animals.
How to obtain Certification Fur Free
Any fashion brand can get certified Fur Free, as long as it sells clothing, or textiles.
In addition to collaborating with fashion brands, the program Fur Free Retailer is a partner of compassionate designers, celebrities, influencers, magazines and other relevant stakeholders in the textile industry, who help promote cruelty free fashion.
To join the program Fur Free Retailers Resellers must commit in writing, through a regular contract, to a do not sell products made with animal fur. If you have a company and want to join the program Fur Free click here.
Companies Fur Free
More than 1000 businesses have obtained the certification Fur Free in 24 countries around the world, including fashion brands, large distribution chains, textile companies and clothing retailers. Among these we point out the most famous:
- OVS extension
- All companies Fur Free
It's really nice to see so many fashion brands that have a Cruelty Free policy. Companies do not wish to be associated with cruel animal practices. The shift of industry towards a fashion without furcoincides with the dramatic increase in consumer concerns.
People are aware of wild animals suffering in steel traps, or living their lives in factory farms where self-mutilation, suffering, and often slow and horrible death are the order of the day.
Fur Free is Cruelty Free?
By purchasing labeled products Fur Free we are not buying vegan clothing. As we said Fur Free it only excludes furs, but not leather, feathers, wool and silk. If you follow a vegan lifestyle, and want to make sure you're shopping from vegan fashion brands, you need to look for another type of label: Animal Free Fashion, PETA o VeganOK.
Fur Free it is however a concrete commitment for brands, a good start. Being a LAV project, as it is also Animal Free Fashion, the hope is to see fashion brands join the project Animal Free Fashion, giving up all materials of animal origin in their collections.
Cruelty Free Furs
Cruelty free furs are made with alternative synthetic materials to those of animal origin.
The industry of synthetic fur it promotes its products as "ecological", but in reality the production of fur is a highly toxic process, as well as wasteful for the consumption of natural and energy resources. Whether they are synthetic or of animal origin.
Several European committees responsible for monitoring "advertising standards" have established that advertising for "ecological fur" is always false and misleading. Suffice it to say that those defined as "ecological" are nothing more than furs made with plastic materials.
As far as we can consider them as cruelty free furs, let us remember that the environmental pollution caused by the production of these garments causes serious damage to the ecosystem, and consequently to the whole animal world, from fish to mammals.
Faux fur, like natural fur, is treated with carcinogenic chemicals during the tanning process and can be dyed, or bleached, using additional toxic compounds. Scientific research has shown that all furs contain toxins, which pose a serious health risk to the consumer.
If we leave out what happens in farms, the killing of threatened or endangered species is a real disaster for the biodiversity of our planet, but certainly this type of approach has a minor environmental impact compared to that of farms.
This is to say that neither synthetic nor natural furs are a cruelty free choice, much less sustainable. With more and more fashion brands, and more and more countries banning the sale and import of natural fur, it creates a great opportunity for thetextile innovation, a challenge that all brands will be forced to face, sooner or later.
Gucci CEO Marco Bizzarri said: "Creativity can jump in many different directions instead of using furs". With a nod to bio-based products, where skin and fur can be grown in the laboratory without cruelty to animals, and with minimal environmental impact.
Here, what we expect is to see soon on the market ecological cruelty free furs.
Fur Free for Companies
Are you a producer? You want to get certified Fur Free and apply the logo Fur Free on your products? Then you have to contact the certifying body: LAV Anti-Vivisection League
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